"Has been working with dogs for over 30 years" "Spent several decades working with dogs in the rescue world" "Has been training since 1978" All of these are phrases that I have seen written on the marketing materials of other local trainers, on their websites, business cards, and pamphlets. All of these phrases are meant to tell potential customers that the business they are looking at have years of expertise, that the customers should trust them to know what's best, trust them with their best friend, their dog. At the risk of sounding rude, I say: 30 years means diddly-squat. It means nothing. Nothing at all. Without continuing education. Imagine if your doctor introduced himself to you, an
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